Wessex Learning Trust
MARKETING HEALTHCHECKS / BRAND STRATEGY / BRANDING / WEB / PRINTED COLLATERAL
Having previously worked with a number of the WLT academies, the Trust asked us to work on a strategy to showcase the advantages of Trust membership to encourage other schools to consider joining. Our approach was to build the value of Trust membership by working with the individual member schools, championing their independence and emphasising that the strength of the Trust comes from the sum of its’ individual parts.
Part of the strategy for repositioning the value proposition was to create a new brand ‘wrapper’ for the Trust and coupled with the delivery of a whizzy new website we are now working through the member schools with our free marketing healthchecks to highlight where we can help them market to prospective parents and students within their own catchment areas as independents with the additional benefits of the greater support resources of the Trust.
The Wessex learning Trust have been delighted to work with pace over the past few years. Most recently, pace has worked closely with the Trust on its rebranding and its new website design. Throughout the project pace has listened closely to our hopes and ideas but have guided us with their professional knowledge, inspiration and ultimately their design and coordination. The result has been most pleasing; a modern concept with traditional values. The Trust is now keen that pace works with all schools in the Trust to help their branding and their promotion.