Case Study – Sow & Arrow


How we helped 

– Brand Identity
– Digital Advertising
– Product Branding
– Book Launch
– Packaging

Welcome to the home of healthy Keto and low-carb living at Sow & Arrow, where food and nutrition has the power to change lives.

We originally consulted and created the Sow & Arrow brand identity back in 2017, a strong brand, built on strong cultures, with a mission to empower people to get healthy and stay healthy, to live the life they desire, full of energy, vitality and well-being.

‘Primal Living in a Modern World’ is co-founder Pauline Cox’s first book and focuses on reversing chronic illness and optimising health.

 We were commissioned to bring Pauline’s brand and wellness vision to life and our conceptual designs, copy writing, photography, creative and lithographic print skills combined faultlessly to deliver. The First Edition of the book has sold out within four months of being produced, and with over 25% new content, a fresh copy edit and new photoshoot, the second edition is now available to purchase.

So if you want to live a life full of energy, vitality and well-being… go check out the new book, served up with a delicious side of Sauerkraut!


pace have been instrumental in the brand development of Sow & Arrow. Bringing not only a professional approach and service but also fantastic creative input. This has also been hugely influential in the look and feel of our recent book publication.

The team approach at pace ensures that you have the best creative and practical input to your project. For us as a growing company, being so responsive to our changing needs has been a key factor in our ongoing working relationship.

Pauline Cox BSc MSc, Co-founder Sow & Arrow