Case Study – Sexey’s School
Brand Refresh
Sexey’s School, a historic institution in Somerset, faced a challenge with undersubscription across its main school, sixth form, and boarding programs. To address this, the school approached us to revitalise its brand, increase its appeal to both new and existing families, and position itself ahead of competitors.
We began with a complete rebranding, modernising their logo and developing cohesive brand guidelines that honoured the school’s legacy while embracing a fresh, contemporary aesthetic. To differentiate the main school, sixth form, and boarding programs, we created distinct yet cohesive brand identities. The sixth form, in particular, was reimagined with its own unique branding and colour palette to attract local students.
We also produced professional photography and videography that highlighted the vibrancy and diversity of school life, showcasing the experiences of students from the main school, sixth form, and boarding programs.
The custom updated signage, both interior and exterior, helped transform the campus into a more welcoming space for the students of Sexey’s School. Additionally, we introduced the “Sexey’s Seven Core Values,” providing a unified vision that brought the whole school community together. These efforts were central to a targeted print and digital campaign, driving higher engagement for open events and raising the school’s visibility.
The results were transformative. Within a year, Sexey’s School achieved a 15% increase in student intake. Through a strategic and thoughtful approach to design and branding, the school now thrives with a revitalised identity that reflects its heritage, aspirations, and strengths.
We highly recommend Pace Agency for their exceptional work in revitalising our brand. Their creative expertise and strategic approach were key in boosting our student numbers and enhancing our visibility. Thanks to their invaluable contribution, we’ve seen a significant increase in engagement and look forward to future collaborations.