Case Study – Raysfield Primary School
Brand Refresh
How we helped
– Design
– Print
– Branding
– Signage
– Photography
– Videography
– Social Media
– Brand Assets
Working with clients who value impactful communication as much as we do is always a rewarding experience for the team at Pace-Agency.
Our recent partnership with Raysfield Primary, a local school in Bristol, provided the perfect opportunity to blend our expertise in print, design, and digital media to craft a cohesive set of brand assets. As Raysfield were in much need for a brand refresh and uplift, we began by developing a comprehensive set of brand guidelines and assets, including distinctive logos, colours, fonts and icons. Each element of their fresh visual identity was considered to align with the school’s values and goals, utilising cohesive colours and design elements to create an impactful brand presence.
To enhance Raysfield’s communication with current and prospective students and parents, we designed a suite of printed materials, including a vibrant prospectus and pull-up banners that highlight the school’s achievements and enriching curriculum. Each piece was thoughtfully crafted to reflect Raysfield’s strong brand identity and core values: “know myself, respond to my world, connect with my community.”
Signage also played a crucial role in reinforcing the school’s identity. We designed, produced and installed a full feature wall that enhances the school’s internal environment with consistent and colourful designs.
In addition to print and signage, we collaborated closely with the school to extend their story to a broader audience through promotional videos capturing the spirit of the school community, that showcases Raysfield’s incredible students, ethos, and facilities.
Our photography services focused on capturing authentic moments of the students and staff at Raysfield Primary. Through candid shots of students in action, we produced professional-quality images for use across print and online materials.
Understanding the significance of a strong online presence, we helped Raysfield to enhance their social media strategy. We amplified the school’s online voice by creating content with consistent branding that incorporates their signature colours and bold imagery.
This approach not only boosted engagement but also maintained an active and distinctive presence for Raysfield Primary to grow thier online following.
Thank you so much for your attention to detail, support with designing a GREAT brand for us and being so flexible with all my opinions. It’s brilliant and I love it, love it, love it!