Case Study – Marlwood School
Micro-Website
How we helped
– Micro-Website
– Brand Identity
– Marketing Strategy
– Videography and Photography
– Print
– Social Media
“What happens now?” was the question when Marlwood School faced the challenge of coronavirus restrictions disrupting their Open Event opportunities.
To adapt, we worked closely with the school to develop new strategies that kept them connected with prospective families.
First, we produced engaging videos and arranged a professional photoshoot, capturing Marlwood’s programs and student life. These visuals formed the basis of a redesigned prospectus, offering a fresh look at the school’s values and achievements.
Additionally, a key change was the creation of a dedicated micro website, which became a central hub for recruitment content.
This platform provided an interactive experience, offering easy access to videos, event information, and resources, allowing families to engage online with ease.
To further enhance visibility, we designed and placed roadside banners and flyers around the local community. These materials helped to increase awareness and maintain interest. Meanwhile, our social media strategy kept families informed through regular updates, virtual event promotions, and interactive content.
Ultimately, these changes helped Marlwood continue their recruitment efforts, ensuring strong engagement with prospective students and families, even in the face of uncertainty.
I cannot recommend the pace team highly enough. We set them an ambitious brief which they managed professionally from beginning to end. We were able to work together in partnership as they understood our vision, principles, and way of working and were able to take our ideas as well as offer expert ideas and challenge. All deadlines were met, all colleagues were personable and responsive. The end product was exactly what we wanted and more. We are already working on additional projects.
