Case Study – Hardings

‘Love cruise

How we helped 

– Identity Creation
– Signage
– Point of Sale Campaigns

Harding are an award winning global leader in on-board ship retailing creating world class exhilarating shopping experiences at sea.

They have currently secured contracts with more than 22 cruise line partners across the globe managing 250 retail outlets aboard 62 cruise ships.

Premium customer experience is the requirement for cruise ships and we’ve worked alongside Harding for over 10 years delivering just that with bespoke designs, digital programmes, experiential marketing and customer service solutions that need to quickly adapt to market demands.

After some onboard Vox pop research and customer experience interviews we launched our ‘Love Cruise Shopping’ campaign, a flexible branding solution that adapts to any seasonal or promotional campaign, bringing energy, colour and identity to engage, excite and entice cruise customers with an innovative shopping experience.

From eye level to buy level point of sale, we designed, printed, produced and delivered all marketing collateral both nationally and internationally to Harding cruise line partners around the globe. Even down to providing the design and production of dressing the shop windows all integrated to promote the latest brands and range of luxury items.

Our business relationship with pace stretches back over 20 years, and the success of the relationship is based on consistency. Not only have we always received a consistent quality print service to deadline, and on many occasions ahead of plan, but we have always received a consistent personalised service, which over the years has seen our relationship flourish to become a true partnership. pace have always had the ability to take on a demanding brief, by applying their extensive understanding of our business and client base and applying our vision and principles coupled with their truly expert knowledge to challenge the brief and deliver above expectation.

The team at pace are personable and immerse themselves in our organisation linking in with our marketing teams with regular contact and genuine interest in our upcoming projects and its true to say as we have grown substantially in the last few years and so have pace with their ability to offer an ever extending range of services and capability to deliver on increasingly complex briefs and sizeable projects, making the Pace team pivotal in our success.

Darren Evans, Account Director