Case Study – Bristol Care Homes
Marketing
Campaign
– Brand Identity
– Creative Strategy
– Videography
– Photography
– Exhibition
– Vehicle Wraps
– UX & UI
Delivering a powerful multi channel marketing campaign that boosted enquiries, filled staff vacancies and increased apartment sales for Bristol Care Homes.
Bristol Care Homes approached us with a clear but complex challenge to deliver a multi-channel recruitment marketing strategy that would increase enquiries for care home beds, attract new staff and boost sales of retirement apartments.
With extensive marketing experience in the care sector, we understood that every care home is unique, and that appreciating the individual needs of the client, their residents and families is essential to getting results.
Working closely with owners Richard and Geoff Crocker, we began by defining their goals, understanding the challenges within their catchment areas and identifying what made each of their homes special.
From this insight, we developed a creative strategy centred around the inspirational staff who bring each home to life. These ambassadors became the face of the campaign, representing the compassion, professionalism and warmth that define Bristol Care Homes.
By blending strategy, creativity and multi-channel delivery, we helped Bristol Care Homes share their story with authenticity and impact, achieving meaningful, measurable growth across all areas of their business.
We designed and produced a wide range of marketing materials, including care home signage, exhibition collateral and regular print for door signs and local promotions.
To take the message citywide, we created a series of four fully vinyl wrapped double decker buses — striking mobile billboards that carried the campaign narrative across Bristol every day of the year.
Alongside this, we designed and developed a new website to improve user experience and increase online enquiries, supported by video case studies, radio advertising and targeted social media activity to drive engagement and recruitment.
Alongside this, we designed and developed a new website to improve user experience and increase online enquiries, supported by video case studies, radio advertising and targeted social media activity to drive engagement and recruitment.
The combination of creative storytelling, thoughtful design and consistent digital presence delivered impressive results — a surge in resident enquiries, staff vacancies successfully filled and multiple sales of retirement apartments.
We have been delighted with the experience of working with pace. We were so impressed with the initial conceptual designs, we could see straight away that the design team understood our challenges. The designs were unique, creative, uplifting and well thought through.
Nothing is too much trouble for the pace team and the whole process from start to finish was a smooth operation and felt like a real partnership.