Case Study – Aguettant


How we helped 

– App Development
– Brand Identity
– Exhibition Signage
– Design and Illustration
– UX & UI 
– CRM Integration

European pharmaceutical company Aguettant challenged us to drive up enquires, sales and conversions across their UK and European operation.

Given the complexity of the pharmaceutical industry and the range of products on offer, the new branding needed to be clear, concise and easy to navigate, with design and illustrations key to presenting the products and text in an easily digestible way – all in eleven languages.

So after a big gulp, more coffee than is healthy and supported by a 100 years of Aguettant innovation, we delivered a brand refresh along with a range of print, digital, app, exhibition and social media collateral, all working together to grow the reach of the Aguettant value proposition to healthcare professionals across Europe.

A brilliant project to work on, the challenges enabled us to grow our own skill base to match Aguettants ambition… this campaign has measurably helped Aguettant further promote their life-saving products to a wider audience and we are now working toward the imminent launch of the Aguettant European Sales App… watch this space!


We worked with pace on a brand refresh for all print and e-media. Allan and his team are efficient and quickly learnt our business and product offering, this has meant the refresh and subsequent projects have been collaborative and successful without many adjustments. pace is a company that is able to offer us support on all aspects of our creative marketing from product brochures to digital apps, we are able to work with the same people on all projects ensuring the project isn't diluted or compromised. It’s a pleasure to work with a dynamic and friendly team who listen and support us in achieving our short and long-term goals.

Lili Richardson, Marketing Manager