Sow & Arrow – Packaging Launch

In an age where the environment, sustainability and ethical practices are key, we were thrilled to be asked by Sow & Arrow to partner with them on the next stage of their expansion with their range of ready meals. Founded in 2018, Sow & Arrow is an innovative health company that craft and create delicious and nutrient-dense food for individuals who believe that nutrition has the power to change your life. Founder and Director – Pauline Cox – wanted to share her vision and recipes beyond the deli café and online community she had created, with a new range of lovingly made meals that are freshly prepared, with top quality ingredients, in the Sow & Arrow kitchen. The tastebud-tingling Keto To Go range includes – Tantalizing Thai Green Curry, Luscious Lasagne, Mighty Massaman, Bella Bolgnese and Sublime Satay. Our brilliant Middleweight designer, Libby Wimble, who worked on the project said: “We developed a vibrant, cohesive range of packaging that conveys the variety of flavoursome meals that Sow & Arrow produce. We have focused on a contemporary style of illustrating each element of the ingredients, resulting in abstract patterns and shapes, engaging the customer with something ‘different’ that stands out on the shelf”. Since launch, the range has been a huge success, and after having taste-tested the different dishes (we had to try them all for research purposes obviously!!) it’s not hard to see why. Pauline Cox had this to say…

I am always confident when I work with pace, that the end result will surpass my expectations… and with this project they did not disappoint. I was delighted with the fresh, bold and bright look that reflects the food within the packaging. The team at pace bring energy and enthusiasm, as well as creativity and passion, to all of the projects we have done together.

Pauline Cox MSc - Sow & Arrow